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Alecia Green Creative
freelance art director | graphic designer | surface designer | illustrator | cross-pollinator
NESPRESSO: THE STORY OF COFFEE
RESPONSIBILITIES
pitch
+ creative concept
+ mock-up design
booked execution
+ shoot concept
+ art direction
+ retouching
+ graphic design
+ finished art
+ typography
+ project management
+ copy and styling briefs
+ client facing
THE BRIEF
To educate a sophisticated food audience about the provenance, farming, flavour profiles, processing and sustainability mission behind Nespresso’s product offering. This was three part series intended to bring the simplicity of the real ingredients to the forefront of the consumer’s mind and create a clear differentiation between the Nespresso offering over imitator coffee pod brands.
MAGAZINE TITLES
Australian Gourmet Traveller
+ photography Will Horner
+ styling Adam
+ production Sam Lawrence