art direction for interior and home based content
A sun-drenched table-scape styled with beautiful deli-goods, quietly spectacular jewellery, and sculptural ceramics. This test shoot was all about capturing a relaxed Mediterranean atmosphere and the fading beauty of summer.
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Creative Direction + Design Alecia Green | Photo Nic Gossage | Styling Alecia Green | Set Design Charlotte Koch
Capturing a dreamy spring atmosphere that makes you want to stay in bed all day is what this Domayne manchester concept was all about. Natural light brings out the beauty of textural layering, natural elements and soft spring tones.
Art Direction Alecia Green | Photo Marie Homer | Styling Lucy Montgomery | Production William York
Domayne Summer Alfresco recreates an annual outdoor furniture concept in a fresh yet on-trend mediterranean escape in line with identified directions forecasted within the home category.
Art Direction Alecia Green | Photo Ed Urrutia | Styling Rhianne Contreras | Production William York
Premium Laundry showcases the latest technologies in the laundry category in the context of sumptuous and delicate fabrics and garments Harvey Norman.
Styling and Art Direction Alecia Green | Creative Direction Johnny Crawford | Photo Brett Stevens
Australian Made is an annual Harvey Norman concept that showcases the customisation offering across their furniture range. Drawing on my Interior textiles experience, my selections of fabrications for many of these pieces saw a direct increase in sales in those specific fabrics, colours and pieces in-store.
Art Direction Alecia Green | Creative Direction Johnny Crawford | Photo Brett Stevens | Styling Lucy Tweed
Nespresso Creatista product Launch campaign with tailored lifestyle environments to suit 8 Bauer magazine brands including Belle, Harper’s Bazaar, Elle, Mensstyle, Real Living, Gourmet Traveller and Australian House & Garden. While the concept remained the same this was a cost effective way of communicating the message in the vernacular of each audience.
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Art Direction Alecia Green | Photography Rob Shaw | Styling Mel McQueen
For this Australian Made concept for Harvey Norman we aimed to deviate from the typical bushland inspiration of years before and present the beautiful variety of environments that Australians call home and from which inspiration for interiors can be drawn. Palettes were drawn from this concept to showcase the customisation offering across their furniture range. Editorial integration involved collaborating with editorial style directors.
Art Direction Alecia Green | Photo Chris Court | Styling Sarah Ellison
For this Domayne Winter concept, texture and colour-blocking were used to created a bold moody sense of luxury that encompassed the latest fabrication offerings of the brand.
Art Direction Alecia Green | Creative Direction Christopher Saltzman | Photo | Styling
Mattresses and bedding from Harvey Norman are brought to life in a soft atmospheric environment. In briefing the stylist and set build to create a layering of shadow-play and materials seen in interiors at the forefront of design, showcases the most welcoming and luxurious features of these products.
Art Direction Alecia Green + Nathan DeSouza | Photo Ed Urrutia | Styling Lucy Tweed | Production William York
Mattresses and bedding from Harvey Norman are brought to life in a soft atmospheric environment. In briefing the stylist and set build to create a layering of shadow-play and materials seen in interiors at the forefront of design, showcases the most welcoming and luxurious features of these products.
Art Direction Alecia Green + Nathan DeSouza | Photo Ed Urrutia | Styling Alexandra Gordon | Production William York