do you need your brand to stand out against the clutter or maybe just a little magic to communicate what your product, business or event is all about?
how i can help
I bring distinctive, richly textural and comprehensive creative services from consultation and ideation through to creative direction, and finished graphic design outcomes.
I specialise in creating premium yet authentic digital, print and environmental outcomes across interiors, food and lifestyle categories.
what i do
I'm an art director and creative cross-pollinator with a passion for all things design. For me, a great designer is not bound by end application, media or medium.
I solve problems, beautifully, meaningfully and efficiently to make our life experience better and more inclusive.
I create ideas, brief and direct other creators and ensure the finished outcome looks incredible and communicates clearly your brand's message.
This could be in the form of a video, a photoshoot, comprehensive visual brand identity, outdoor advertising, digital and social content, editorial quality content, look-books, seasonal brand campaigns, custom wallpaper and other surface design or an extension of existing design collateral.
lets do this!
If you're excited by big ideas beyond the beige, I would love to discuss creative opportunities to help bring yours to life.
my background
Currently freelancing, I apply my skills to any creative challenge that comes my way with brands big and small and agencies alike.
With 7+ years of art direction experience at ACP/Bauer Media I worked across multi-platform brand executions on Australia's most loved mastheads and biggest brands, my journey has given me both varied and multi-disciplinary experience across a breadth of design disciplines, end consumers and business related activities and has honed my insight into successful design solutions.
Prior to this my education in fashion media and photography (5yrs) lead me to a co-founding partnership and 6yrs experience as a creative director at Sixhands fashion and interior textile design label.
My art direction experience has lead me to love and work with food and interiors in greater depth and has given me the privilege of collaborating with some of the best in the business to bring my
creative concepts to life.
Some of my previous design highlights include the design of successful rug, wallpaper and fabric collections which have won awards, decorated countless Australian interior spaces including international hotels and Google's office fit-out, along with many custom brand and surface solutions for premium residential and hospitality interiors. Whether it be these applications, the design of textile prints for the Australian fashion industry or the concept creation and art direction of print and digital media in an advertising environment — I approach each design challenge with the same passion, creativity and eye for detail.
This has given me the opportunity to both lecture and tutor students at UTS, gain international press coverage of my work and speak publicly to a sold-out audience on design. I constantly strive for the highest standard of work and would love to help you or you brand with your creative needs.
