Primo native instagram
RESPONSIBILITIES
booked execution
+ shoot concept
+ art direction
+ styling and propping
+ retouching
+ project management
THE BRIEF
To present Primo Smallgoods in native Instagram context for both Gourmet Traveller and The Australian Women's Weekly. This was achieved under very tight time and budget constraints and the results achieved 2nd most liked post on Gourmet Traveller social for 2016.
MAGAZINE TITLES
The Australian Women's Weekly
Australian Gourmet Traveller
+ photography Scott Hawkins
+ styling Alecia Green
+ production Roxy Holder