nespresso creatista

RESPONSIBILITIES

pitch
+ creative concept
+ mock-up design

booked execution
+ shoot concept
+ art direction
+ retouching
+ graphic design
+ finished art
+ typography
+ project management

THE BRIEF
The brief was to communicate the convenience and high performance milk frothing technology to Australian coffee connoisseurs. The aim was to highlight Australians as global coffee taste-makers and connect this to Nespresso's Creatista machine partnership with iconic Australian brand, Breville.

We needed to connect the advertorial with the unique consumers of 7 different magazine brands within a one-day shoot.

MAGAZINE TITLES
Real Living
Harper's BAZAAR
Elle
Belle
Mens Style
Australian House & Garden
Australian Gourmet Traveller

+ photography Rob Shaw
+ styling Mel McQueen
+ production Roxy Holder