Alecia Green Creative

race ready: harvey norman

RESPONSIBILITIES

+ pre-production
+ art direction
+ project management
+ graphic design
+ writer briefings

THE BRIEF
In the leadup to the spring racing carnival we showcased the HARVEY NORMAN personal grooming category to a mass audience via our race ready cross title execution. We amplified the messaging by incorporating expert tips from editorial beauty editors.

MEDIA BRANDS
Elle
Cosmopolitan
Good Health
Woman's Day
OK!
NW

+ graphic design Johnnie Crawford + Alecia Green
+ art direction  Johnnie Crawford + Alecia Green
+ photography Paul Suesse
+ styling Steph
+ hair + makeup  Diana
+ model Monika Clarke
+ production Johnnie Crawford