hi-tech grit
harvey norman connected fitness
RESPONSIBILITIES
+ ideation and concept
+ client presentation
+ pre-production
+ creative direction
+ project management
THE BRIEF
To showcase the HARVEY NORMAN wearable fitness tech catgory, we chose to bring feminine strength, tenacity and fitness to the fore. The aim was to appeal to real Australian women and make them feel empowered to pursue their best self and showcase the tech that can help them achieve this.
MEDIA BRANDS
Elle
Cosmopolitan
Good Health
Weight Watchers
+ photography Andrew Finlayson
+ styling Nicole Adolphe
+ graphic design Genevieve Hancock
+ hair + makeup Diana Djurdjevski
+ model KT Sanchez
+ production Sam Lawrence
