native christmas video for harvey norman + the australian women's weekly

RESPONSIBILITIES

+ ideation and concept
+ storyboarding
+ client presentation
+ pre-production
+ art direction
+ typographic overlays
+ project management

THE BRIEF
HARVEY NORMAN participated in a native video of the making of the Australian Women's Weekly flip-cover cake for the 2017 Christmas issue . We recreated the cover cake with a fun Christmas gifting narrative and Kenwood mixer to animate the celebratory nature of the issue and the delicious festive feasting recipe guide and integrated appliances with the mouth-watering recipes that you can make with them. Tailored versions of the print creative also ran across House & Garden and in Recipes +

MEDIA BRANDS
The Australian Women's Weekly
Australian House & Garden
Recipes Plus
Now to Love
Food to Love

+ videography and editing Ben Hansen
+ stills photography Brett Stevens
+ recipe Fran Abdalloui
+ production Sam Lawrence
+ styling Matt Page
+ food prep Tessa Immens + Nick Banbury