Alecia Green Creative

electrolux ordinary to luxury campaign

RESPONSIBILITIES

digtal execution
+ creative concept
+ storyboarding
+ art direction
+ typographic overlays
+ music selection
+ project management

print execution
+ product curation
+ picture editing
+ graphic design
+ finished art
+ retouching
+ project management

THE BRIEF
To create a Homes to Love native video for Electrolux 2016 - we built a linear, conceptual graphic 'home' set to communicate the concept for the client on a tight production budget.

The rolling/panning style of the video edit allowed us to illustrate styling an ordinary space with luxury items you that can make your everyday enjoyment of life better.

The second video communicated luxury kitchen trends to complement the print campaign which featured in-house editorial talent and products that expressed their idea of luxury.

The Print series needed to fulfill extremely tight time constraints while still communicating everyday luxury in the unique signature of each title's brand identity.

MAGAZINE TITLES
Belle
Australian Gourmet Traveller
Australian House & Garden

+ videography | editing Will Suen
+ styling Mel McQueen
+ production Roxy Holder

editorial talent
+ Belle Lucy McCabe
+ Gourmet Traveller Emma Knowles
+ House & Garden Ashley Pratt